Some advertising campaigns are remembered as pleasant by those browsing the web. Such ads catch the attention of web users and make them interested in purchasing the product right away. Other advertisements are thought of as unprofessional and downright annoying.

This article will examine one of the biggest differences between the two types of campaigns so that your advertising campaigns will always win the hearts of your audience. The key difference is the frequency with which ads get shown to audiences.

What comes to mind when you think of the most important parts of a perfect ad? A creative and…


Every brand wants to develop a marketing strategy that engages its target audiences. The reality is that there are no good “one-size-fits-all” marketing strategies.

This article will help you distinguish between customer generations and adjust your marketing efforts to reach everyone you need them to. It’s definitely not an axiom, and you always need to do deeper target audience segmentation, but there are some basic rules of thumb to use.

Let’s establish the four main generations:

  • Baby Boomers: born between 1946 and 1964
  • Generation X: born between 1965 and 1980
  • Generation Y, or Millenials: born between 1981 and 1996
  • Generation…

The idea that consumers hate advertising is a myth.

The ads they dislike are the ones that don’t offer anything useful — like trying to sell surfboards to the landlocked. It shouldn’t be this way.

Digital advertising has come a long way: there are now more advertising platforms than ever. This can be overwhelming for businesses.

Luckily, programmatic marketing is here to change the game and give advertisers a much better way of connecting with consumers. Programmatic makes it easy to specify a target market, budgets, and goals for a campaign while reaching a highly-targeted audience.

If you’re interested in…


“The more you spend on ads, the better it is for your business.”

Wrong.

The key to success is not the size of your advertising budget, but the way you use it. Optimizing online ads will help you achieve your business goals even if you don’t have a massive budget.

This article will focus on methods to increase the conversion rate, number of search queries and reduce the cost per click (or CPC) of your company’s digital advertising.

Different ways of optimizing promotions

You can reach potential clients through different types of media ad tools. Each of them has its pros and cons.

Start with…


Previously, I talked about the importance of being proactive with your online presence. Тhis article will focus on why personalization is crucial for it.

Technology is making customers more and more impatient. A marketing message has only a few seconds to catch their attention and lead to conversion.

Personalization — without bypassing data privacy — is a marketing approach that can address the client’s desire for instant gratification and the business need to increase conversion rates and loyalty.

Easing a client’s journey in the era of digitization

Making the right offer at the right time is a demanding process. Yet…


People talk about your business online even if you aren’t.

You don’t have a social media page? You don’t run Google Ads? You haven’t updated your website for the past 10 years? Doesn’t matter. You still need to control everything linked to your business online.

If you don’t, somebody else will. For example, your clients or your customers. That’s why you need to create and maintain your business image, tell your story, and educate your customers.

If you don’t manage your online presence proactively, you’ll start ranking lower on Google, you’ll get fewer customers and, eventually, you’ll lose profit.

10 Years Ago vs. Now

Ten…

Olena Bakalo

Digitize. Immediately! Co-founder, CEO @iplace.agency Portugal

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